The Billy Button Philosophy
Jo Marsh is not a box ticker. Nor does she do things by halves. She embraces every task with great expectation and seeks out the path less travelled. So when you drink a Billy Button Wine, expect it to be unlike the others, possibly an alternative variety that’s balanced, complex and delicious.
Unlike the serious fat cats in this somewhat traditional industry, Jo has super fun making her wines and doesn’t like to create a barrier to entry – her wines make her laugh and smile, and her primary aspiration is to make drinkers of Billy Button Wines laugh and smile with her. They’re wines that impress the socks off serious enthusiasts and everyday drinkers alike.
In the winemaking rulebook, the standard path involves following a prescription of guidelines that result in perfectly acceptable drops. In the Billy Button rulebook, well, there is no rulebook. Jo believes in doing what’s best for the wine, polishing and perfecting, highlighting the fruit and sculpting the palate so the wine flows through the mouth with texture and interest. Jo has a technical approach, but also relies strongly on her gut instinct.
Jo’s diligence is the wine drinker’s gain – she’s not content to knock out three or four wines per vintage. Hell no. There are 10 wines in the 2014 line-up, all befitting the cool-climate conditions of the Alpine Valleys. And chances are their names will make you look twice – when did you last sip on a Verduzzo? Or a Friulano? Jo loves the fact that these alternative varieties have no track record in Australia, and she’s intent on carving out a reputation on her own terms.